名詞: n.
迪奧

Armani; Versace; Gucci; Calvin Klein; Andrew Marc; Louis Vuitton

Headquartered in Paris, Christian Dior S.A. (more commonly known as Dior) is a French high-fashion clothing retailer owned by the major luxury company, Moet Hennessy·Louis Vuitton. Alone, Christian Dior S.A. itself controls 42% of LVMH assets. The Dior label is the namesake of designer Christian Dior who launched the haute couture empire in 1946. Christian Dior Couture, a division of the whole House of Dior, designs and produces some of the world's most coveted haute couture, as well as luxury ready-to-wear fashion, menswear and accessories. Today, Dior operates about 160 boutiques worldwide with plans to open more in the coming years.
Founding
The House of Dior was established on December 16, 1946, in "a private house" at 30 Avenue Montaigne Paris B. However, the current Dior corporation celebrates "1947" as the opening year. Dior was financially back by wealthy businessman Marcel Boussac. The new couture house became a part of "a vertically integrated textile business" already operated by Boussac. Its capital was at FFr 6 million and workforce at 80 employees. The company was really a vanity project for Boussac and was a "majorly owned affiliate of Boussac Saint-Freres S.A. Nevertheless, monsieur Dior was allowed a then-unusual great part in his namesake label (legal leadership, a non-controlling stake in the firm, and one-third of pretax profits) despite Boussac's reputation as a control freak. Monsieur Dior's creativity also negotiated him a pleasant salary
Onward into a new century
The Dior flagship boutique in the upscale Ginza shopping district of Tokyo, first opened in 2004. In 2001, the Dior Homme boutique on 30 Avenue Montaigne is reopened with a new "contemporary masculine concept" instilled by its designer Mr. Hedi Silmane. Silmane used this concept in the creation of his first Dior Homme collection. Soon, Dior Homme gained prominent male clientele to include Brad Pitt and Mick Jagger. The men's fragrance "Higher" is released in 2001, too. A second Dior Fine Jewelry boutique in Paris is opened at 8 Place Vendome as well. Galliano also begins to release his own Dior watches, starting with the "Chris 47 Aluminum" line in 2001 marking a new era in Dior watch design. Next, the "Malice" and "Riva" watches are revamped with precious stones to create the "Malice Sparkling" and "Riva Sparkling" spin-off collections. They continue to captivate for years to come. By 2002, 130 locations were in full operation. The Dior perfume "Addict" is launched in 2002. Dior opens the first Dior Homme boutique in Milan on February 20, 2002. On June 3, Dior Homme designer Hedi Silmane is awarded the "International Designer of the Year" award by the CFDA. Inspired by the Spring-Summer 2002 Ready-to-Wear collection, the "Dior 66" watch is released and breaks all feminine traditional expectations in design. The "Chris 47 Steel" watch is launched in 2003 as a cousin of the original "Chris 47 Aluminum". The designer of Dior Fine Jewelry Victoire de Castellane launches her own watch named "Le D de Dior" (French: "The D of Dior"). This signifies the entrance of Dior watches into its collection of fine Jewelry. The watch is design for women and was inspired by the look of men's watches on women. Bernard Arnault, his wife, Chloé Sivigny, and Sidney Toledano witness the opening of the Dior flagship boutique in the Omotesando district of Tokyo on December 7, 2003.
A second flagship boutique from Christian Dior is opened in the upscale Ginza shopping district of Tokyo in 2004. Another exclusive Dior Homme boutique was opened in 2004 in Paris on Rue Royal presenting the entire Dior Homme collection. Silmane next released a watch for the Dior Homme collection called "Chiffre Rouge." This special watch included the signature look of Dior Homme, "Watch design and technology match each other inseparably, to create the perfect expression of Dior Homme’s artistic excellence and to increase the watchmaking legitimacy of Dior timepieces." Fine Jewelry designer de Castellane launched her second line of watches called "La Baby de Dior". The design for this line was meant to be more feminine with more of a "jewelry look." Christian Dior S.A. celebrated the 13th anniversary of Dior Watches in 2005, and, in April, its "Chiffre Rouge" collection was recognized by the World Watches and Jewelry Show in Basel, Switzerland. The fashion house also celebrated the 100th anniversary of the birthday of designer Christian Dior. An exhibition, "Christian Dior: Man of the Century", was held in the Dior Museum in Granville, Normandy. In the year, the "Miss Dior Chérie" perfume and the "Dior Homme" fragrance are launched. Also in 2005, Galliano released his "Dior Christal" watches in which he combined steel and blue sapphires to create a "creative and innovative collection."
In 2006, the Dior watch booth was dedicated to the Dior Canework. This pattern was made by designer Christian Dior and based on the Napoleon III chairs used in his fashion shows. A Christian Dior boutique is opened in Moscow after the company took control of licensed operations of its Moscow agent. Dior Homme received a new Artistic Director in 2007, Kris Van Assche, who presented its first collection later in the year. The 60th Anniversary of the founding of the Maison Dior is officially celebrated in 2007 as well. By now, Dior has been featured in countless high-fashion magazines, more prominently Vogue, and advertises its popular Christian Dior Cosmetics and Parfums via prominent fashionistas and models.

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